Private Executive Advisory

The Executive Code

Private Executive Advisory for Founders, CEOs & Leaders. Two specialists. Two completely different diagnostic lenses. One confidential, bespoke engagement.

What if the problem isn’t where you’ve been looking?

You’ve built the business.

You know how to perform. You know how to lead. You know how to make difficult decisions and get results.

And yet there may be an area of your business, leadership, relationships or life that still isn’t working the way it should.

You’ve changed the strategy. You’ve sought advice. You’ve worked harder. You may have hired consultants, coaches, therapists or mentors.

And still, something keeps repeating.

That’s where we begin.

The Executive Code is a private 90-day advisory designed to uncover what conventional business and personal development often miss. Not just what’s happening — what’s driving it.

You can’t change what you can’t see

Most problems don’t exist in isolation.

The way you lead affects your team. The way you make decisions affects your business. The way you communicate affects your relationships.

The beliefs and behaviours that helped you become successful may not necessarily be the ones that will take you where you’re going next.

And sometimes the presenting problem isn’t the real problem at all.

A business issue may actually be a leadership issue.

A leadership issue may be a relationship dynamic.

A relationship issue may be an identity pattern.

A pattern you’ve spent years trying to change may have an origin you’ve never considered.

The Executive Code looks at the whole system.

Business
Leadership
Relationships
Identity

And the person underneath all of it.

Two women. Two very different lenses.

One objective: find what you can’t see.

Melina Macdonald and Daniela Birch — two lenses of The Executive Code

The Executive Code combines two distinct approaches to understanding human behaviour, leadership and performance.

Melina Macdonald examines how you’re naturally designed to operate and how that is translating into your business, leadership, relationships and environment.

Daniela Birch explores the subconscious, emotional, energetic and soul-level patterns that may be influencing how you operate without you consciously recognising them.

One examines the architecture. The other examines what may be running underneath it.

Then we bring the two together.

Melina Macdonald — Business & Human Dynamics Strategist
Business & Human Dynamics Strategist

Melina Macdonald

Right person. Right role. Right strategy. Right direction.

Melina sees patterns quickly.

With a background spanning business strategy, entrepreneurship, marketing, human behaviour and relationship dynamics, she works across both the individual and the organisation to identify where things are aligned — and where they’re not.

Using BG5/Human Design as one of her diagnostic frameworks, combined with decades of practical business experience and a strategic, highly individualised approach, Melina examines areas including leadership and decision-making, communication, team dynamics, role alignment, organisational gaps, business positioning and strategic direction.

She doesn’t simply ask, “What’s wrong?”

She asks, “What is this person naturally exceptional at, where are they being used incorrectly, what’s missing around them — and what needs to change?”

Her work can move from the CEO to the leadership team, from the leadership team to the organisational structure, and from organisational structure to commercial strategy.

Complex becomes simple.

Daniela Birch — Soul-Level & Identity Strategist
Soul-Level & Identity Strategist

Daniela Birch

The pattern beneath the pattern.

Daniela works primarily with the individual behind the title.

Because a person can be extraordinarily successful in one area of life while unconsciously repeating patterns in another.

  • People-pleasing.
  • Approval seeking.
  • Control.
  • Over-responsibility.
  • Difficulty receiving.
  • Relationship loops.
  • Family expectations.
  • An identity built around who they learned they needed to be.

The difference in Daniela’s work is the Akashic Records — the soul’s own archive, where the origin of a pattern is held. While a coach works with behaviour and a therapist works with the mind, the Records reach what neither can see: the ancient, hidden imprint beneath the story the executive keeps living out.

This is where the repeating pattern usually begins — not in this year’s strategy or this relationship, but in something older. A soul-level contract, an ancestral thread, a piece of identity that was decided long before the business existed. It keeps surfacing in the leadership, the relationships, the culture — the same outcome wearing a different face — because its origin has never been reached.

Daniela opens the Records, reads what is actually there, and then works to rewrite the story at its source — so the pattern the founder or CEO finds themselves continually repeating no longer needs to keep repeating. This is the layer most coaches, therapists, mentors and consultants cannot access, which is why the pattern so often returns after their work is done.

Blended with AI-supported pattern mapping, the insight from the Records is organised into clear, practical structure — the soul-level data made visible, the ancient root named, and the path to genuine change made plain.

The purpose isn’t simply to identify another problem — it’s to reveal the origin so the pattern can finally change.

A connected system

Your business doesn’t exist separately from you.

You don’t leave yourself at the boardroom door.

  • A founder’s relationship with authority can affect leadership.
  • Their relationship with trust can affect delegation.
  • Their relationship with worth can affect pricing, negotiation and receiving.
  • Their relationship with conflict can affect teams.
  • Their relationship with approval can affect decision-making.
  • Their family dynamics can influence business partnerships.
  • And the role that made them successful ten years ago may now be restricting the organisation they’re trying to build.

That’s why we don’t separate business, leadership, relationships and identity into four unrelated problems. We look for the pattern connecting them.

The 90-day private engagement

A private, highly individualised investigation.

This isn’t a course. It isn’t group coaching. And it isn’t a collection of personality reports. It’s a private investigation into you and the system you’ve built around you.

01

Diagnose

We establish the presenting problems, desired outcomes and areas requiring investigation. Melina begins the strategic and Human Design/BG5 assessment. Daniela begins the Akashic and identity assessment. Where appropriate, Melina may also examine elements of the business, team, roles, communication and organisational structure.

Two independent lenses. One person.

02

Decode

We bring the findings together. Where do the methodologies agree? Where are your natural strengths? Where are you compensating? Where are the blind spots? What’s inherent, what’s learned, what’s happening personally and what’s showing up commercially — and what appears to be the actual problem underneath the presenting problem. This becomes the foundation for your individual strategy.

The pattern beneath the pattern.

03

Recalibrate

Knowing isn’t enough. Over the following weeks, the work moves into implementation. Daniela works with the internal patterns, identity and repatterning identified during the diagnostic phase. Melina works with the practical application across leadership, decisions, communication, relationships, people, roles and business strategy. The work evolves according to what is uncovered.

A bespoke problem requires a bespoke solution.

04

Integrate

At the conclusion of the engagement, we bring everything together. What changed? What still requires attention? What needs to happen next — and what does the next version of your leadership, business and life actually require from you? You leave with clarity around both who you are and how to use it.

Who you are, and how to use it.

This is not for every executive

This work isn’t another productivity hack.

It’s for the CEO, founder or senior leader who has already achieved enough to know that success doesn’t automatically create clarity.

It’s for someone prepared to question their assumptions. Someone willing to look at the business and themselves. Someone who’s tried the obvious answers and knows there is another layer they haven’t reached yet.

You don’t need to understand Human Design.

You don’t need previous experience with the Akashic Records.

You don’t even need to believe every framework we use will resonate with you.

You need curiosity, discernment and a willingness to look at what you haven’t looked at before.

When you’ve exhausted the obvious answers…

It’s time to look at what you can’t see.

90 Days. Two specialists. Two completely different diagnostic lenses. One confidential, bespoke executive engagement.

The Executive Code

Business | Leadership | Relationships | Identity

Private engagements from 10k AUD